Tips to Simplify Your Business
Being really transparent, I’m going to share a few tips, tools, and tricks that will help simplify your business, and life, if you strategically implement them. I’m often asked how to free up some time in chaotic schedules that entrepreneurs juggle. Let's take a look behind the curtain...
One of the top time killers is spending too much unnecessary time on Social Media, from crafting posts, responding to messages and comments, and somehow ending up down the hole of numbing scrolling.
Instagram & Pinterest: I use Tailwind to schedule Instagram posts, stories, and Pinterest pins for the majority of my posting. It's great, free if you're not needing a lot of extra features, but reasonably priced if you want to keep track of in-depth metrics.
Facebook Pages: you can schedule posts directly from Facebook on your business page!
- Craft a post from your Facebook Business Page (either in Facebook Pages or Facebook, mobile or desktop).
- For Mobile, select 'Continue', then choose 'When will this be published?'
For Desktop, you'll see where it says 'share now' below "News Feed," click the drop down arrow.
- This is a great time to click 'Boost Post' if you're wanting this to be an ad. You'll get to choose your ad specifics before finishing.
- Choose your desired posting time, select 'Done', and press 'Schedule'.
- You can go back and modify it if you need to.
I schedule time twice a month to set-up at least two weeks worth of posts, based on events, my blog posts, and if I'm doing anything fun. I will then create a list of the days/items I want to manually upload based on events I'll be attending, or days I'll adventuring. This has allowed me to focus on the task at hand, instead of panicking about not having something to post about, a caption, or a photo.
“Small automation can improve the productivity of individual processes by 80-100 percent and overall functions by 20 percent or more.” [source]
Hiring a Specialist
I like to read articles about ways I can better myself, or that just generally seem interesting. A few weeks ago I came across THIS ARTICLE, and it talks about how multi-tasking is not making us better at what we do, it just makes us okay (I'm really paraphrasing). Here's the intro:
Pretty powerful, isn't it?
In order to really take your business to the next level, you need to focus on what you're a specialist in, and hire people to do the other things. I'm really good at scheduling, making lists, organization, bookkeeping, and quickly sifting through monotonous amounts of information (also called data mining) to hone in on the one thing my client needs for a project. I love doing these things, and you can hire me.
I have a business advisor who sees the overall picture and makes sure I'm using my talents for good, as well as reminding me of the depth of information I'm still bottling up that needs to be shared. There are always conversations of pricing, wording, and discussions of comma usage (I have a preference for the Oxford comma, if you haven't yet noticed). I also have a designer that clicks around and makes sure this website works.
When to Hire a Specialist
Let's do a quick math equation so you can see, right now, if you need to hire a specialist. You'll need a pen/pencil and slip of paper.
Number your paper 1-5, and write down each answer as you go along.
- Make a list of what task/s take the most time away from you producing more product/service per week.
- How much time do these tasks take you?
- Multiple your hourly rate by that amount of time.
- Now take that amount of time (from 2), and estimate how much money you would bring in if it were spent on a product/service.
- Which number is larger, 3 or 4?
If 4 is larger, you need to hire a specialist. Create a budget of how much you'll be able to afford with this estimated new income, and start looking for talent that matches your business needs.
These numbers are weekly, and a specialist typically takes 2/3 of the time doing the task that you do. So, if you want to map out a larger "what if" scenario, use this equation to find out how much per month/quarter/year the difference is and make a decision best for your business.