Whether you began using an eCommerce model for your business or have switched to one in the last few months as a result of COVID-19, the key to a successful eCommerce is ensuring that customers can locate your site. One of the most crucial and challenging strategies to accomplish this can be SEO (search engine optimization).
However, at this moment, SEO probably isn’t new to you. You’ve done your keyword research. You have optimized every (or at the very least, most) of your web pages for a specific keyword. You’ve even set up an online blog and constantly updated it with new content aligned to your chosen keyword strategy. You’ve checked every box to ensure you’re using SEO in the most basic way.
What’s next? In most sectors, to boost eCommerce sales, eCommerce SEO is competitive enough that the basic SEO techniques will only take you up to a point. If you’re looking to stay ahead and boost your sales online, upgrading to more sophisticated SEO strategies is necessary. Here are ten ways to boost the quality of your eCommerce search engine optimization to the next step.
1.Conduct a site SEO review.
While there is plenty of general advice on SEO strategies for eCommerce and best practices, your company and its customers are distinct. To get the most out of the benefits of your SEO investment, it is important to customize your strategy to the best fit for your target audience. The best way to get started by implementing advanced SEO is to conduct an in-depth SEO review to understand the current state of your business.
Review your current data. Find out which pages are attracting customers and turning them into customers and which ones aren’t performing as well. Find out what keywords you rank for currently. Find technical issues such as duplicate content or broken links that must be addressed. Find internal link opportunities that you overlooked their blog posts that use the same keywords that other posts or pages are focusing on?
It’s possible to find the content required to be updated or content you’d be better off deleting completely. The audit will result in the review with a greater knowledge of the types of topics, keywords, and types of content that are most effective at bringing in people to your site and that perform the best job at drawing people who convert. With this knowledge, you’ll be able to modify your strategy to achieve more effective results in the future.
2. Review pages for products should be allowed to have reviews.
Reviews are beneficial at a variety of levels. They give social proof and can increase the number of purchases. They give credibility to your products and brands. They also aid in SEO. They include more words on the page, typically with relevant keywords, which can help to tell Google your site’s content. about.
Additionally, they offer you the option of implementing review schema markup. This will ensure that the star rating of your product and review count will show on the results page of search engines (SERP) which improves the likelihood that people will click.
3. Examine your backlinks (and the backlinks of your competitors).
Backlinks are the most important basis for SEO. Since they depend on other websites to link on your site to link back, they’re difficult to acquire. To create and enhance the effectiveness of your eCommerce strategies for backlinks, look at the links that you’ve already obtained. Which websites are currently linking to yours? Which pages are they linking to?
What anchor text are they using? What is the relative worth these links hold in terms of authority, relevancy, and the amount of traffic they are sending to you? Do the same research for your best competitors. Find out all that is possible regarding their link profiles. Finding out the websites that link to websites within your field will assist in the development of a successful link-building strategy.
It could inspire ideas for great websites to connect to and the kinds of content you could develop. It is possible to learn many things about your backlinks and the ones of your top competitors using the appropriate SEO tool. The best SEO tools enable you to find backlinks and conduct an analysis that provides practical knowledge from what you discover.
4. Add more long-tail keywords to your plan.
Many eCommerce companies compete against major players such as Amazon and Walmart in search engines. This makes it difficult to compete with broad keywords with a significant volume of searches. For smaller eCommerce businesses, you’ll be able to go further by focusing on the long-tail keywords within your plan.
This could mean particular variations of the kind of items you offer. For instance, a term such as “charcoal facemask for acne and blackheads” will be much simpler to effectively target when you are working on SEO rather than “charcoal facemask.”
eCommerce companies can also make progress by focusing on specific product keywords. If you have a specific brand name that is well-known to the people who visit your site, optimizing your website for a particular brand and product keywords can allow you to capture specific traffic.
5. Utilizing schema markup.
Schema Markup, offers the ability to give Google additional information regarding the content of a webpage. Additionally, it can help Google show more relevant information about the SERP page, making the page more probable for users searching for something to click. For eCommerce websites, some of the most significant areas of schema markup to include are review and product markup.
They permit you to offer the price of your product and availability, the average star rating, and the number of reviews. In some instances, that information may appear in the SERP right away, which will help your site be noticed and increase the number of clicks. Results from Google for E-Commerce with schema markup for product reviews.
As a webmaster, you have no control over the frequency and manner you show on search results. However, schema markup provides an additional method of providing information directly to Google, which increases the likelihood that the information you’d like customers to see is displayed before they click.